TOFU-MOFU-BOFU

For this week's post, I wanted to share the "TOFU-MOFU-BOFU" a.k.a top-of-funnel, middle-of-funnel, bottom-of-funnel pyramid that I recently came across. Also known as the Purchase Funnel, this marketing concept outlines the customer interaction stages for any business and the data from the different aspects of the funnel can be evaluated using digital analytics tools to refine the marketing strategy of an organization.